
Valuation Metrics Unlocked: The Power of EV/EBITDA, PEG, and Price-to-Sales in Financial Analysis
In the world of investment and corporate finance, valuation ratios serve as powerful tools to assess a company’s worth relative to its peers. While no single metric provides a complete picture, combining multiple valuation tools gives investors and analysts a more holistic view of business performance and future potential. Among the most insightful metrics are EV/EBITDA, PEG, and Price-to-Sales. Let’s explore how each one works, what it reveals, and when to use it.
Can a single ratio capture a company’s real worth—or do you need the full valuation toolkit?
No single metric tells the whole truth. A smart analyst blends EV/EBITDA, PEG, and P/S to see beyond the surface and into the soul of a company.
1. EV/EBITDA: A True Reflection of Operational Value
Definition:
EV/EBITDA stands for Enterprise Value to Earnings Before Interest, Taxes, Depreciation, and Amortization. It compares the total value of a business (enterprise value) to its operational cash earnings.
Formula:
EV/EBITDA = Enterprise Value (EV) / EBITDA
Why it matters:
- EV includes debt and excludes cash, giving a fuller view of the company’s value beyond just equity.
- EBITDA normalizes earnings by removing non-cash and non-operational items.
Use cases:
- Ideal for comparing companies with different capital structures.
- Often used in M&A to estimate how long it would take to earn back the investment.
Interpretation:
- A lower EV/EBITDA may indicate undervaluation.
- A higher EV/EBITDA could signal overvaluation or superior growth potential.
Limitations:
- Doesn’t reflect working capital or capital expenditures.
- Can be misleading for capital-intensive businesses.
2. PEG Ratio: Pricing Growth Correctly
Definition:
The Price/Earnings to Growth (PEG) ratio adjusts the traditional P/E ratio by factoring in the company’s earnings growth rate.
Formula:
PEG = P/E Ratio / Earnings Growth Rate
Why it matters:
- PEG addresses the limitation of P/E by incorporating growth.
- It allows more accurate comparisons between high-growth and low-growth companies.
Use cases:
- Helpful for growth investors seeking companies with sustainable earnings increases.
- Useful when comparing companies in the same sector but with different growth outlooks.
Interpretation:
- A PEG below 1 suggests undervaluation relative to growth.
- A PEG above 1 may indicate overvaluation or high investor expectations.
Limitations:
- Sensitive to growth projections, which may be speculative or manipulated.
- Less effective in mature industries with low growth variability.

3. Price-to-Sales (P/S) Ratio: Revenue-Centric Valuation
Definition:
The Price-to-Sales ratio compares a company’s market capitalization to its total revenue.
Formula:
P/S Ratio = Market Capitalization / Revenue
Why it matters:
- Useful when earnings are negative or inconsistent.
- Emphasizes top-line performance, especially in early-stage or high-growth companies.
Use cases:
- Startups or tech firms with high revenue but limited or no profits.
- Companies undergoing temporary earnings disruptions.
Interpretation:
- A lower P/S could mean the company is undervalued in relation to its sales.
- A higher P/S may reflect strong market confidence or overvaluation.
Limitations:
- Doesn’t consider profitability or cost structure.
- Not suitable for companies with low margins.
Combining Metrics for Stronger Valuation Judgments
Each valuation ratio highlights a different aspect of a company’s financial health:
Metric | Focus Area | Best For |
---|---|---|
EV/EBITDA | Operating Performance | Comparing capital structures, M&A |
PEG | Growth Adjusted Valuation | Growth stock analysis |
Price/Sales | Revenue Valuation | Loss-making or early-stage firms |
Tip: Instead of relying on one ratio, cross-analyze using multiple metrics to get a 360° view of valuation.
Conclusion: Smarter Valuation Starts with Smarter Metrics
Valuation is as much an art as it is a science. While EV/EBITDA captures core operational efficiency, PEG adjusts for future growth, and P/S offers a revenue-based lens when earnings are volatile. Together, these tools empower investors and finance professionals to make informed, confident decisions in a complex financial world.